Posted by: Jay Bandy | March 26, 2016

The Value of Monitoring a Restaurant Brand’s Online Presence


It is vital for restaurants to manage and monitor their reputation online for very obvious reasons. If you have a great restaurant, people will rave about you offline because of your amazing food you serve to them and the wonderful experience that they enjoy at your place. If you have a poor online reputation management strategy, or you have no strategy at all, you miss out on the chance to enhance your brand’s image. Measuring your brand’s online presence is of great importance.

A Question Mark drawn on a blackboard

The Importance of Social Listening Applications
You need to know what is being said about your restaurant’s brand on the internet. A strong online presence is a vital element of your marketing and should be part of your action plan. This is regardless of how small or large your business is and regardless of which industry your business belongs to. Outbound marketing will reinforce your brand and a web presence will help you represent the reasons why your restaurant is so great. Thus identifying and evaluating conversations about your brand, your services and your competition become vital.

Social Media Platforms to Monitor
Numerous social media platforms have come up in the recent past and it is necessary to monitor conversation on such platforms. There is Facebook, Twitter, Google Plus, LinkedIn and Pinterest for example. There is no doubt that it can be quite hectic to monitor all these social media platforms. There are tools available that can help you keep track of conversation that centers on your restaurant. Google Alerts is a great tool because you will get notifications through email anytime appear somewhere on the web. You also get links to reference sites and you are able to recognize what is being said.

Importance of Determining Your Traffic Sources
Google analytics will help you determine your traffic source and you can develop advanced segments for your website as well as for your social media platforms. Google Analytics helps you track website visitors and also helps you determine which social media platforms to use to drive traffic to your website. Generally, numerous online platforms promote interaction among users regarding a specific product or service. Evaluating the influence of your restaurant online will assist you in understanding the influence of your brand online. Finding out how your brand exhibits itself to its audience and how its online reputation is perceived will enable you to create a favorable brand impression.

How Restaurants Can Handle Social Media Effectively
While many restaurants might be using social media, not many are using it productively. Some restaurant businesses have not made plans to use social media effectively and as a result, they are not getting good reaction online. The benefits of social media might not be seen instantly but raising online brand awareness will have a long term benefit and will increase the bottom line. A good presence online can have dramatic effects and bring about great success for restaurants. One approach to having a great online presence would be to have online competitions and to have insightful topical issues on food and nutrition. This can have a dramatic increase in your restaurant’s online presence. With more people talking about your restaurant online, this active engagement can bring about more customers walking into your doors. If you position your restaurant business online as a brand with healthy food for example, people will want to be associated with your business.

The Importance of Online Reputation Intelligence
To manage your online presence, you must control what appears when people Google the name of your restaurant. But this is not enough. You should essentially analyze the negative sentiments that appear online about your restaurant and you ought to address them. A majority of customers will probably read online reviews before making a decision to walk into your restaurant. What they read might determine if they want to do business with you or not. The simplicity of reputation management is that businesses learn what customers are talking about with regards to their experience with the specific business. Reputation monitoring will locate comments and observations from new sites, blogs and social networks and help you get the full picture of what people talk about your restaurant. Positive word of mouth will propel foot traffic into your restaurant. Negative word of mouth will on the other hand destroy your restaurant business. Knowing what is negative about your business can help you make key changes.

Dealing with Social Media Correctly
When you monitor social media, you will get information that you must respond to. Such information can be negative at times. You must respond to negative social media in an appropriate manner. Never try to justify yourself because that might hurt your brand. Everyone else reads comments both negative and positive. Never blame the person who commented and try to be balanced and professional in your responses. Always be brief and do not go on for too long or you will reveal too much. When you keep it simple, the customer might be encouraged to approach you directly and this might resolve a matter amicably. Comments should be treated as consumer research and this will help your restaurant. It is always important to think like the customer and put yourself in their shoes before making any replies. Social media can help your restaurant business but can also destroy you.

For information on Goliath Consulting Group services, please visit:  GoliathConsulting.com or email us at: getresults@goliathconsulting.com

Advertisements

Responses

  1. Social listening offers plenty of opportunities for the restaurant industry. So many people share their opinions online these days that it’s a vast neglect not to have a monitoring tool like https://brand24.net in place. And it’s not only about reacting to the negative reviews or saying thank you to the positive ones but also reaching out to potential customers asking for recommendations. Hundreds of people go to Twitter or other social media and simply ask “can anyone recommend a good restaurant in…?” and that’s where those restaurants themselves could chime in.


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Categories

%d bloggers like this: