It is vital for restaurants to manage and monitor their reputation online for very obvious reasons. If you have a great restaurant, people will rave about you offline because of your amazing food you serve to them and the wonderful experience that they enjoy at your place. If you have a poor online reputation management strategy, or you have no strategy at all, you miss out on the chance to enhance your brand’s image. Measuring your brand’s online presence is of great importance.

A Question Mark drawn on a blackboard

The Importance of Social Listening Applications
You need to know what is being said about your restaurant’s brand on the internet. A strong online presence is a vital element of your marketing and should be part of your action plan. This is regardless of how small or large your business is and regardless of which industry your business belongs to. Outbound marketing will reinforce your brand and a web presence will help you represent the reasons why your restaurant is so great. Thus identifying and evaluating conversations about your brand, your services and your competition become vital.

Social Media Platforms to Monitor
Numerous social media platforms have come up in the recent past and it is necessary to monitor conversation on such platforms. There is Facebook, Twitter, Google Plus, LinkedIn and Pinterest for example. There is no doubt that it can be quite hectic to monitor all these social media platforms. There are tools available that can help you keep track of conversation that centers on your restaurant. Google Alerts is a great tool because you will get notifications through email anytime appear somewhere on the web. You also get links to reference sites and you are able to recognize what is being said.

Importance of Determining Your Traffic Sources
Google analytics will help you determine your traffic source and you can develop advanced segments for your website as well as for your social media platforms. Google Analytics helps you track website visitors and also helps you determine which social media platforms to use to drive traffic to your website. Generally, numerous online platforms promote interaction among users regarding a specific product or service. Evaluating the influence of your restaurant online will assist you in understanding the influence of your brand online. Finding out how your brand exhibits itself to its audience and how its online reputation is perceived will enable you to create a favorable brand impression.

How Restaurants Can Handle Social Media Effectively
While many restaurants might be using social media, not many are using it productively. Some restaurant businesses have not made plans to use social media effectively and as a result, they are not getting good reaction online. The benefits of social media might not be seen instantly but raising online brand awareness will have a long term benefit and will increase the bottom line. A good presence online can have dramatic effects and bring about great success for restaurants. One approach to having a great online presence would be to have online competitions and to have insightful topical issues on food and nutrition. This can have a dramatic increase in your restaurant’s online presence. With more people talking about your restaurant online, this active engagement can bring about more customers walking into your doors. If you position your restaurant business online as a brand with healthy food for example, people will want to be associated with your business.

The Importance of Online Reputation Intelligence
To manage your online presence, you must control what appears when people Google the name of your restaurant. But this is not enough. You should essentially analyze the negative sentiments that appear online about your restaurant and you ought to address them. A majority of customers will probably read online reviews before making a decision to walk into your restaurant. What they read might determine if they want to do business with you or not. The simplicity of reputation management is that businesses learn what customers are talking about with regards to their experience with the specific business. Reputation monitoring will locate comments and observations from new sites, blogs and social networks and help you get the full picture of what people talk about your restaurant. Positive word of mouth will propel foot traffic into your restaurant. Negative word of mouth will on the other hand destroy your restaurant business. Knowing what is negative about your business can help you make key changes.

Dealing with Social Media Correctly
When you monitor social media, you will get information that you must respond to. Such information can be negative at times. You must respond to negative social media in an appropriate manner. Never try to justify yourself because that might hurt your brand. Everyone else reads comments both negative and positive. Never blame the person who commented and try to be balanced and professional in your responses. Always be brief and do not go on for too long or you will reveal too much. When you keep it simple, the customer might be encouraged to approach you directly and this might resolve a matter amicably. Comments should be treated as consumer research and this will help your restaurant. It is always important to think like the customer and put yourself in their shoes before making any replies. Social media can help your restaurant business but can also destroy you.

For information on Goliath Consulting Group services, please visit:  GoliathConsulting.com or email us at: getresults@goliathconsulting.com

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Posted by: Jay Bandy | January 8, 2016

New Sponsorship with the Georgia Restaurant Association.


We’re now a GRA Sponsor and proud to be a part of this vibrant organization that is an advocate for restaurants in Georgia and offers a wealth of benefits to its member restaurants.

Jay Bandy has been elected to serve on the Board of Directors of the Georgia Restaurant Association for 2016 – 2017. Goliath Consulting Group has been a member of the GRA for six years and we welcome having one of our team serve on the board.

Visit our updated website at: goliathconsulting.com

 

 

Posted by: Jay Bandy | September 10, 2015

What is Restaurant Consulting?


Whether you want to unveil a whole new restaurant concept in your market or simply upgrade your menu, Goliath Consulting Group offers a full suite of restaurant consulting services to independent restaurant operators and chains.

modern kitchen and busy chefs

Kitchen and Restaurant System Assessments

As your process partner, Goliath will guide you through the steps to create, open and run your restaurants. We’ll leverage our experience with single store operators and multi-unit chains — inside and outside the franchise industry – to ensure an on-time opening, lower costs and more profitable operations.

In 2015, we’ve been busy building our team and adding services that our clients have been asking for including: apps, online recruiting and HR. To meet your changing needs, Goliath also has added new business tools to our menu of services. For additional needs, we’ve identified and vetted industry leaders who can add value to your operation.

Commercial Space Renovation with New Metal Stud Framing

Restaurant Development – Sizing Up Opportunities

Under the leadership of Jay Bandy, so far in 2015 Goliath has successfully revamped the training and operations of Stacked Pickle sports bar chain in Indiana, set up franchise development and franchise operations systems for Mrs. Winners Chicken and Biscuits, and guided several independent operators through critical makeovers. Current projects also include development of a Mediterranean concept going into Ponce City Market in Atlanta, menu development and operational systems for Georgia Reese’s in Indianapolis and operational and strategic support services for the Cheeseburger Bobby’s chain in Georgia.

 

Jay has 29 years experience in the industry and a proven track record in developing new restaurants, project management, training, strategic planning, restaurant operations and marketing.

Our core list of restaurant consulting services includes:

– Menu Analysis, including Pricing, Recipes and Design

– Brand Strategy, Marketing and Social Media

– Profitability Analysis, taking a “whole restaurant” approach to systems and processes

– Restaurant Development, including Site Analysis, Construction Management and Opening Support

– Franchise System Development

– Business Planning and Strategy using the Five Pillar System

– Supply Chain Management and Consulting

– Training Manuals and Classes

– Operational Systems and Manuals

Take a deeper dive into our restaurant consulting services at our website: goliathconsulting.com or email us at: getresults@goliathconsulting.com for a consultation.

We’re located at mile marker 9.25 on the Atlanta Beltline, 154 Krog Street, Suite 190, Atlanta, Georgia 30307

 


Mrs. Winner’s is poised for growth throughout the south according to brand owner John Buttolph. Get all the details in this article written by Jame Ritchie for the Triad Business Journal:

http://www.bizjournals.com/triad/news/2014/12/04/5-questions-with-the-guy-whos-bringing-back-mrs.html

Goliath Consulting Group provides consulting to Mrs. Winner’s Chicken and Biscuits and other restaurant brands throughout the US.

 


 

 

Georgia Restaurant Professionals invites you to help raise money for the Atlanta Community Food Bank on September 9th at Social Vinings. The Atlanta Community Food Bank is our favorite charity and we invite you to make a donation to the ACFB and mingle with restaurant professionals in September.LaurieInvite


Creating a stronger franchise system starts with the recruitment and selection process of new franchisees. Finding and recruiting top franchisees specific to your business model doesn’t have to be based on gut feelings or guesses by your team. Rather, franchise assessment tools are bringing clarity and consistency to the franchisee recruitment and selection process.

One such tool, Proven Match, has a 93 percent success rate when it comes to predicting the accuracy and future performance of prospective franchisee candidates. The company integrates seven behavioral dimensions into one comprehensive psychometric assessment to identify the profile of top performing franchisees within specific business models.

Identifying those individuals who are most likely to succeed is more than looking at their age, net worth, education and income. What other areas should you focus on before onboarding a new franchisee? Consider the following five areas to qualify candidate compatibility:

 

  1. What are the values and motives of the candidate?

Motives are the only true predictors of behavior and performance. Why does this candidate want to be a business owner? What kind of business owner will they be? These questions can be answered by better understanding what the candidate’s driving factors are for wanting to be a franchise business owner.

When speaking with a candidate, you may find that the individual aspires to be an influencer and is excited by innovation and new ideas. If so, a start-up franchise where they can make their mark or perhaps a cause-based business opportunity would be best suited for that candidate. On the other hand, an individual that values stability and security may find success in a mature brand with its firmly established processes and procedures.

 

  1. What type of leadership style does your franchise thrive on?

As a franchisor, it’s important to understand what type of leadership skills are required of your franchise owners. Turning towards your current top performing franchisees, you can use their style as a benchmark to compare against incoming candidates.

Does the franchise owner role require the individual to be an autocratic leader, making all of the decisions at the manager level? Or, is a collaborative style more conducive to the work environment? Leadership style will play a direct role in determining the direction of the business and employee motivation. A good leader can produce happy, motivated employees, which translates to higher productivity and a successful business.

 

  1. What is your ideal franchisee’s work style?

A candidate’s work style refers to those aspects of their personality pertinent to running a business. This includes managing time and resources. Work style can help determine how a candidate will prioritize, what type of workplace that individual will create, and identify particular strengths and weaknesses.

Take for instance a candidate who has a primary work style of a director. You can expect that individual to have strong administrative and leadership skills, work at a fast pace and create an efficient and structured workplace. If the franchise requires the owner to be the face of the business, then you are looking for a candidate that is enthusiastic, outgoing and social, in other words, a work style characterized as “promoter.”

 

  1. How does the candidate respond to rules, systems and procedures?

When assessing your candidates’ ability to follow rules and regulations, what you are reviewing is their compliance score. How willing are they to follow a certain set of procedures?

Depending on the life stage of your franchise, the systems may still be developing and evolving. If so, then it’s important to understand if a candidate can be flexible as those standards are changed and updated. Candidates unable or unwilling to follow policies and procedures, however, may find that franchising is not the best business ownership option for them.

 

  1. What core competencies are complementary to the business?

Core competencies refer to a candidate’s set of transferrable professional and technical skills. When reviewing potential franchisee’s skillset and business acumen, look for those areas that complement your own. For instance, does your franchise model thrive on building excellent rapport or helping others make educated decisions? Then perhaps you are looking for someone who has strong sales and promotional skills.

Assessing your candidates prior to bringing them into your franchise system allows you to not only recruit a better quality candidate, but also achieve greater retention. Knowing what to look for, however, begins with assessing your current top performing franchisees. They can be your best reference to understanding what values and motives, leadership and work styles, compliance and core competencies to look for during your recruitment and selection process. If you are ready to develop a consistent and accurate system that takes the guesswork out of identifying top performing franchisee candidates, it may be time to try a proven behavioral science assessment.

*Content provided by Proven Match to Goliath Consulting Group

About Proven Match

Proven Match is a franchise behavioral assessment tool designed for franchisors to recruit and identify ideal franchisee candidates. Powered by franchise industry leader FranNet, the Proven Match process combines neuro-linguistic programming technology with FranNet’s knowledge of more than 25 years in the industry. The comprehensive psychometric assessment is composed of seven behavioral dimensions and equips franchisors with insights about the specific and successful franchisee profiles in their system. For more information on Proven Match, visit www.provenmatch.com


The first and only Aurelio’s Pizza in Georgia is offering anniversary specials and giving one Aurelio’s lover the chance to win free pizza for a year.

 
What: Aurelio’s Pizza Marietta Three-Year Anniversary Celebration
Who: Aurelio’s Pizza Marietta
When: June 27 and 28, 2014
Where: Aurelio’s Pizza Marietta
1255 Johnson Ferry Rd. | Marietta, GA 30068
Phone: 770-578-6606

 
Details:  The first and only Aurelio’s Pizza Marietta opened three years ago this month, bringing authentic thin crust Chicago style pizza to Georgians. In the process, franchise owner Paul Vitt, a Chicago native (Homewood, IL, no less), found that many transplanted Chicagoans and those passionate about Chicago-style pizza sure were happy he brought the iconic pizza to town. In celebration of its three-year anniversary, Aurelio’s Pizza Marietta is offering anniversary specials for $20.11, as well as free ice cream or cookies for dessert. Additionally, Aurelio’s is hosting a Facebook contest and one lucky winner will win free Aurelio’s pizza for a year. Entry forms are available on the Aurelio’s Pizza Marietta Facebook page. https://www.facebook.com/AureliosIsPizzaMarietta  In addition to other celebratory fun, a balloon artist will be working balloon magic for the kids.

 
About Aurelio’s
With a history as rich and entrenched in the community as the pizza it’s famous for, the very first Aurelio’s restaurant opened on Ridge Road in Homewood, IL as the pride and joy of Joseph A. Aurelio, Jr. who decided to give it a go as a restaurateur at the age of 26. With its legendary “old oven” dating back to 1959 in its Homewood location, Aurelio’s was the first suburban pizzeria in the United States and helped to launch pizza into the American lexicon. Since that time, Aurelio’s has become one of Chicagoland’s claims to fame. And, transplanted Chicagoans all over the map have helped to bring their favorite pizzeria franchise to 41 cities across six states, growing a strong fan base for the taste of Aurelio’s.
Franchise owner Paul Vitt has been eating Aurelio’s Pizza since it opened in 1959. Paul’s lifelong love affair with the iconic pizza began when Aurelio’s founder Joe Aurelio Jr. offered Homewood, IL little leaguers sausage pizza coupons for home runs. Paul got lucky enough to hit quite a few. Growing up Aurelio’s was his hangout place, his brothers even worked there. As an adult with a family, Paul and his wife lived in Tinley Park, IL where Aurelio’s was his family’s go-to place for all get togethers, birthdays and graduations. Paul’s parents had an Aurelio’s pizza night, Monday. His was Tuesday after his men’s basketball league. And, he and wife’s, Thursday. When the Vitts decided to relocate to the Atlanta area, eventually, they decided to become restaurateurs—the Aurelio’s seed planted by Paul’s mother and brother. When they opened June 2011 in East Cobb as the first and only Aurelio’s Pizza in Georgia, Aurelio’s fans from the greater Atlanta area flocked the restaurant and they’ve just kept coming.

Posted by: Jay Bandy | June 16, 2014

Elle PR & Events Partners with Goliath Consulting Group


From Noelle Jackson, Founder of Elle PR & Events:

Some of you may have heard that I recently founded a public relations and corporate events consultancy, Elle PR & Events. I’m excited to share my partnership with Jay Bandy of Goliath Consulting Group, an esteemed firm with over 20 years success in making restaurant and retail organizations profitable. This is a great opportunity for me to reconnect with those I have worked with in the past, and get started on some new projects with Goliath. We look forward to combining our skills and experience to make Elle PR & Events a premier consulting firm within the Atlanta area.

Here’s a snapshot of what we do:

Elle PR & Events specializes in presenting your business in the best possible light and reaching its target audience through creative marketing, relationship building and special event management. As the principal of Elle PR, my industry experience, work ethic and commitment to continued learning have proven effective, and are reflected through my clients’ successes. Areas of service include: public relations/marketing, corporate events and social media management. The Goliath team specializes in restaurant consulting with a focus on business planning, restaurant profitability, improving operations/training and restaurant development; and this strategic partnership has strengthened our ability to support clients in achieving their business goals, and ultimately in becoming more profitable.

For more details please call or email me.  There is also more information on Goliath Consulting Group’s website at: http://www.goliathconsulting.com

Noelle Jackson

Founder, Elle PR & Events
404.938.8377
noelle@ellepr.com
LinkedIn
http://www.ellepr.com/

Posted by: Jay Bandy | April 13, 2014

Goliath Consulting Group: Restaurant Services Overview


Goliath Consulting Group is a restaurant consulting company offering a full suite of services to independent restaurant operators and restaurant chains.  At Goliath, we guide restaurant owners through the process of opening and running their restaurants. The benefits are lower costs, opening on-time and running a more profitable restaurant.  We leverage our experience working with single store operators and multi-unit chains both inside and outside the franchise industry. Our business website is www.goliathconsulting.com.

 At Goliath, we have been busy building our team and adding some additional services that our clients have been asking for us in the marketing and social media arena, HR support tools, business planning tools just to name a few. We have either acquired tools or found industry leaders to offer these services to our clients. Our core list of services now includes:

  • Restaurant Development including Site Analysis, Construction Management and Opening Support
  • Brand Strategy, Marketing and Social Media
  • Business Planning and Strategy using the Five Pillar System
  • Supply Chain Management
  • Menu Analysis including Pricing, Recipes and Design
  • Restaurant Profitability Analysis Taking a Holistic View of the Restaurant and Systems
  • Training Manuals and Classes
  • Develop Operational Systems and Manuals

Contact us for more details on how we can help your business grow sales and profits: getresults@goliathconsulting.com

Originally posted on Tumblr: http://goliathconsulting.tumblr.com/

 

 


Beginning January 1, 2014, individuals and employees will have access to insurance coverage through the Affordable Care Act’s Health Insurance Exchanges (Also known as Health Insurance Marketplaces).

WHAT YOU NEED TO DO:

By October 1, 2013,  you are required to provide all current employees with written notice about the Exchanges.  You must also provide the notice to each new employee hired after Oct. 1, 2013.

The notice should be provided to all employees, regardless of employer plan enrollment or of part-time or full-time status.  You are not required to provide a separate notice to dependents.

The Exchange notice must include:

Information regarding the existence of an Exchange, as well as contact information and a description of the services provided by an Exchange.

Inform the employee that the employee may be eligible for a premium tax credit if the employee purchases a qualified health plan through the Exchange.

Contain a statement informing the employee that, if the employee purchases a qualified health plan through the Exchange, the employee may lose the employer contribution (if any) to any health benefits plan offered by the employer and that all or a portion of such contribution may be excludable from income for federal income tax purposes.

 

If you offer a health insurance plan to your employees, start here:

http://www.dol.gov/ebsa/pdf/FLSAwithplans.pdf

 

If you do not offer a health  insurance plan to your employees, start here:

http://www.dol.gov/ebsa/pdf/FLSAwithoutplans.pdf

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